The reason is simple. We have all been programmed. The process that got us into this mental condition or state is very complex and at this late stage in the world's cultural development, still very hard to untangle.

So let's not take away from what's at hand right now, to try to delve into the "mysteries" of mind control and the "mastery's" of slave-mind conditioning. This is not about what has happened to us, as much as it is about, what are we going to do about it now.

So it doesn't matter where you live, who you went to school with, what your Mama or Pastor said or didn't say. We're programmed and conditioned to believe certain things about ourselves, consciously or subconsciously. That general perception, for the most part, is negative.

This is a big problem, especially for any Black business owner or entrepreneur. Starting a business of your own is already hard. Add to that weight, the burden of having to overcome invisible issues in a customers head. Preconceived notions about all Black business, which may cause many to fail or never start in the first place.

The obstacle is significant because, in the marketplace it translates to, "you can't do business with Black folks"; "they over charge"; "they give poor customer service"; "they do shoddy work"; "I heard bad things from a friend of a friend, who had a cousin, whose neighbor said...".

Or some prospects who are fully capable and can afford what you're offering to say, "why do I have to PAY that for YOUR merchandise? Why can't I have it for FREE" or "Where's the "hood" DISCOUNT?" or "You too HIGH".

The hidden meaning in FREE is, it's not worth paying for anyway. Give a "brotha/sista a break" or the "hook up". "High" is relative to the product/service being offered and how, when and where else you can get it.

The hood Discount refers to a belief that "why should I pay you retail when you stole it or paid wholesale for it. Why you gonna try and make a profit off me?".

This is a major problem and as Black people, we are either a part of the perpetuating of the problem or a part of the solution. Ask yourself where you side.

Are you still programmed and conditioned by invisible/internal "mental triggers" that when stimulated cause a certain predetermined behavior?

Or have you been awakened and can "see" for yourself what really is going on all around you and to the people you care about deeply?

The Black Business Builders Club, continues to grow and endure because there are some in our community that have, by whatever means, been able to break or outgrow, that mental grasp that continues to hold many others of us down and out (of control).

They have cleansed and reconditioned their minds to be strong enough to withstand the attack from within (their own minds and from their own families and friends). How they did it, I don't know. I suspect only by the grace of God.


continued....